BEYONCÉ PRESS

Video: https://www.youtube.com/watch?v=wa7HpWw7DEk Global superstar Beyoncé introduced Team USA during NBCUniversal’s primetime coverage of the Paris Olympics Opening. The spectacular 2:30-minute video aired on NBC and Peacock just before Team USA was introduced on the River Seine during the parade of athletes.   Set to her smash hit “YA YA,” from her globally lauded album, COWBOY CARTER, Beyoncé begins the introduction on camera wearing a stunning patriotic ensemble featuring bespeckled white cowboy boots; a red, white, and blue USA body suit; a flowing a red, white, and blue cape; and blue cowboy hat. Production Company: Parkwood Entertainment Production Service Company: Good Company   Director: Beyoncé Knowles-Carter Director of Photography: Bill Kirstein Photographer: Driely S Hair Stylist: Neal Farinah Make up: Rokael Lizama Wardrobe Stylist: Shiona Turini Colorist: Travis Flynn Music Mix: Matheus Braz

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky. This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter. SirDavis retails for $89 and is available for pre-order via SirDavis.com. Product will be available at retail across the U.S. as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo in September 2024. Photographers: Mason Poole and Julian Dakdouk RIGHTS GRANTED FOR USE OF THIS PHOTO IN CONJUNCTION WITH COVERAGE OF SIRDAVIS AMERICAN WHISKY. ANY OTHER USE OF THIS PHOTO IS PROHIBITED.

SirDavis American Whisky Launch Party at Hôtel Plaza Athénée Paris, France – Monday, September 23, 2023 –SirDavis American Whisky, the award-winning brand founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy, took over the Hôtel Plaza Athénée tonight, to celebrate the brand's launch. Kicking off Paris Fashion week, guests enjoyed SirDavis neat and in cocktails, including the brand’s signature Honey Bee, expertly paired with lite bites created exclusively for SirDavis by Michelin-starred Chef Jean Imbert. Photographers: Mason Poole and Leah Takele RIGHTS GRANTED FOR USE OF THIS PHOTO IN CONJUNCTION WITH COVERAGE OF SIRDAVIS AMERICAN WHISKY. ANY OTHER USE OF THIS PHOTO IS PROHIBITED.

September 30, 2024-Levi’s® Launches New Global Campaign Featuring Beyoncé The Levi’s® brand today announced a new campaign with global icon Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films. In a series of chapters, the new campaign reinterprets several of the Levi’s® brand’s most iconic advertisements, bringing them into the modern era through the transformative vision of celebrated filmmaker Melina Matsoukas. The first film — inspired by “Launderette,” the 1985 ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts — places Beyoncé center stage and celebrates the Levi’s® brand’s heritage as a canvas for self-expression, worn by changemakers and icons alike. Photos by Mason Poole.